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Advertising Agency: Abbott Mead Vickers BBDO, London, United Kingdom
Describe the brief from the client: The Metropolitan Police wanted to demonstrate the consequences of carrying knives. More and more young people were carrying knives in the mistaken belief that this would protect them.
Creative Execution: ‘Choose a Different Ending’ appeared on Youtube, unbranded, as an interactive film. The campaign drew an immediate response. Unprompted, forum members compared the choices they’d made and the consequences that followed
Describe the creative solution to the brief/objective. Our idea was to create a campaign that involved our teenage audience, enabling them to make choices and in doing so, directly experience the consequences. A film campaign was created for Youtube, putting the viewer in the position of a teenage boy on a London estate. Each film ends with an invitation to choose what happens next. Once a viewer has concluded the path they have chosen, they’re invited to ‘Choose a Different Ending.’ An ending both for the film, and for their life. 21 films, ten different endings.
Volvo FMX
This is a website by Volvo to launch a brand new truck the Volvo FMX to the market. However they have focused on creating a different experience for the viewer by directing the narrative at the user in a first person view and also by incorporation interactive elements and mini games.
http://stagezone.valentin.se/submit/volvofmx/
The Coney Island Experience
A very stylized web experience created for the official Love Never Dies site. The Coney Island Experience is an interactive playground of various fun fair games, which transports the user to the Phantom's new home of Coney Island.
http://www.loveneverdies.com/coney-island-experience
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