New Zealand company Run The Red has provided TVNZ On Demand with the SMS functionality to drive the new format interactive web drama Reservoir Hill.
This first of its kind in New Zealand was a story that users of the TVNZ website could actively take part to determine the ending of the current episode.
Simon Elder, Online Editor of TV & Entertainment for TVNZ Digital Media was pleased with this New Zealand first initiative.
“Reservoir Hill folds the audience into the storytelling process like no other New Zealand drama before it. The ability to influence events in Reservoir Hill by texting Beth, the central character and giving her advice, has resonated brilliantly with TVNZ On Demand users. We’re delighted with the show’s performance,” says Elder.
The drama follows Beth Connolly, a teen who moves to a new suburb after her parents separate. The show explores issues faced by teens, and the tech-savvy ‘Twilight generation’ are able to communicate with Beth. Cleverly combining several types of media - TV drama, SMS and the Internet, it effectively creates a modern day “Pick-a-Path”.
The first episode had a fantastic response. Thousands watched the drama in the first few hours, resulting in several hundred viewers communicating with the show via text messaging. TVNZ On Demand screens a new episode of the dark and edgy drama every Monday afternoon, which is viewed exclusively through the web.
Run The Red is a digital mobile marketing company active in New Zealand, Australia, Brazil and the USA. Since 1999, Run The Red has been developing award-wining campaigns, successfully executing campaigns for leading brands including BP, Vodafone, Disney, SKY, Telecom, Kiwibank, Lion Nathan, MySpace, Facebook and Optus.
Ben Northrop, Run The Red CEO, says the Run The Red team are thrilled to be involved with the innovative new drama.
“It’s a fantastic project that we’re really excited about. We’ve wanted to involve mobile with TV for years now, and the KHF Media guys have come up with a great concept. Allowing viewers to interact with a character at the end of each episode is completely new, and an exciting preview into how mobile and TV can work together.”
With Reservoir Hill, each text from a viewer could actually help determine the direction for the next episode. Viewers have from Monday to Wednesday each week to watch the latest episode and text their message at the end of the show. Amazingly the text from the viewer appears in a bonus scene and the viewer can see Beth read their message on her phone. The production team then analyse the audience feedback, before going into production of the new episode each week.
http://www.stuff.co.nz/entertainment/3575299/Kiwi-show-Reservoir-Hill-wins-Emmy
SAIZEN MEDIA STUDIOS
launches "Start The Change" teaser website
The teaser site, equipped with fully integrated social network features, is the pivot around which the entire digital campaign rotates, encompassing viral videos, Facebook and Twitter profiles though which the users will be able to follow the cryptic clues and signs disseminated online during the teaser phase, and ultimately unlock the portal and jump to the "other-side".
At the end of the countdown sequence, corresponding to the total length of the teaser phase (forty five days), users will be able to jump through an intra-dimensional door and unveil the full features and capability of omniFEEDBACK.
http://www.start-the-change.org
Crash & Burn: Autopsy
Autotopsy.ca is an innovative digital experience that challenges visitors to play the part of forensic crash investigator Jimmy Burn in order to unpick the story behind a multi-vehicle pile up. Part game, part narrative experiment, the visually stunning site offers a host of interactive video content alongside character case studies that provide hints and red herrings alike.
The idea behind the project was to build something strictly for online consumption that was completely different than your typical trailer site. We wanted to create a piece of interactive content that would give viewers total control over the way they experience the story and explore the supplemental plot strands.
Crash & Burn: Autotopsy Interactive Case Study from Jam3 on Vimeo.
http://www.Autotopsy.ca/
Last Call
13th Street in Germany, the action and suspense channel, has been running movie trailers with a difference in cinemas and international film festivals, encouraging audiences to turn their phones on. In “Last Call”, the first interactive movie trailer in the world, members of the audience are able to interact with the protagonist. The experience is set up with a flyer inviting viewers to send their phone numbers to a speed dial code when they buy their ticket. The moment the female protagonist takes out her phone to call someone who might be able to help her, the film’s controlling software contacts one of the submitted mobile phone numbers. Once the viewer picks up, he or she hears the actress tell him/her she would be lost without him/her. He/she has to help her escape by choosing a path through the old, rundown sanatorium, helping her decide whether or not she should help other victims to flee the scene.
The software selects a member of the audience and calls his or her number to begin a dialogue between the viewer and the film. Answers are converted into commands, prompting the software to choose the matching scene. The audience sees the protagonist on the phone but can also hear the answers of the chosen respondent. Powerflasher’s video player manages all the individual videos in a non-binary tree. Each video represents a node in the tree and in turn, has more child elements that may follow after this video.
Iberostar Hotels & Resorts interactive campaign
http://www.envacacionestodossomosestrellas.com/?idioma=2
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